MIMA
Brand Yourself: Minnesota Interactive Marketing Association.
Promotional design and conceptual creation.
Event: A student event all about self-promotion. Experts were pulled from various disciplines to cover questions such as “Who is looking at my work? What are best practices in self-marketing? How do I get noticed?”
Concept: Taking a literal spin on "branding" ones self, we focused on tattoos, posters and mannequins.
Students were encouraged to pull tickets (tattoos) from the posters and the mannequins (pictured above). This made the promotion truly "interactive" in more than just a digital sense.
- QR codes could be scanned from the tattoo to bring the user to the event registration page.
- Students wearing the tattoo were entered into a drawing at the end of the event.
Turnout: We were expecting 50 students at most for this event. We ended up having 146!
Media:
Posters
Mannequins
Temporary Tattoos
Website (Splash Page)
A working version of the splash page Thanks to Jason Striegel for web development
Additional Event Information:
Copy: A SPECIAL STUDENT OUTREACH EVENT INTENDED FOR PEOPLE CURRENTLY ENROLLED IN UNIVERSITY AND COLLEGE
BRAND YOURSELF
Attention future Interactive Marketers, digital designers, and account folks. Join us on Friday, October 22, 2010 for an evening of insight, food, and good company with a panel of seasoned professionals who will talk about how to succeed in advertising. This Minnesota Interactive Marketing Association (MIMA) student e...vent about self-promotion will pull experts from various disciplines to cover questions such as “Who is looking at my work? What are best practices in self-marketing? How do I get noticed?”
Our moderator will be Kyle Meyer, Director of Interactive Design for AIGA Minnesota and author of the blog post “My Last Portfolio Sucked, Yours Might Too”. The panel will include Jamey Erickson, Owner/Creative Director at Sevnthsin, Jordan Smith, recent graduate and Jr. Art Director at Proximity Minneapolis, Craig Pladson, Director of Interactive Strategy at Colle+McVoy and Kathryn Duncan Talent Recruiter at FRWD.
The Team:
Jake Nyberg
Grant Eull
Annika Hanson
Jason Striegel
Cory Etzkorn
Natalie Roberts
Chris Pollard
Jake Szymanski
Christina Dorr
Special thanks to Colle+McVoy for hosting this event.
Brand Yourself: Minnesota Interactive Marketing Association.
Promotional design and conceptual creation.
Event: A student event all about self-promotion. Experts were pulled from various disciplines to cover questions such as “Who is looking at my work? What are best practices in self-marketing? How do I get noticed?”
Concept: Taking a literal spin on "branding" ones self, we focused on tattoos, posters and mannequins.
Students were encouraged to pull tickets (tattoos) from the posters and the mannequins (pictured above). This made the promotion truly "interactive" in more than just a digital sense.
- QR codes could be scanned from the tattoo to bring the user to the event registration page.
- Students wearing the tattoo were entered into a drawing at the end of the event.
Turnout: We were expecting 50 students at most for this event. We ended up having 146!
Media:
Posters
Mannequins
Temporary Tattoos
Website (Splash Page)
A working version of the splash page Thanks to Jason Striegel for web development
Additional Event Information:
Copy: A SPECIAL STUDENT OUTREACH EVENT INTENDED FOR PEOPLE CURRENTLY ENROLLED IN UNIVERSITY AND COLLEGE
BRAND YOURSELF
Attention future Interactive Marketers, digital designers, and account folks. Join us on Friday, October 22, 2010 for an evening of insight, food, and good company with a panel of seasoned professionals who will talk about how to succeed in advertising. This Minnesota Interactive Marketing Association (MIMA) student e...vent about self-promotion will pull experts from various disciplines to cover questions such as “Who is looking at my work? What are best practices in self-marketing? How do I get noticed?”
Our moderator will be Kyle Meyer, Director of Interactive Design for AIGA Minnesota and author of the blog post “My Last Portfolio Sucked, Yours Might Too”. The panel will include Jamey Erickson, Owner/Creative Director at Sevnthsin, Jordan Smith, recent graduate and Jr. Art Director at Proximity Minneapolis, Craig Pladson, Director of Interactive Strategy at Colle+McVoy and Kathryn Duncan Talent Recruiter at FRWD.
The Team:
Jake Nyberg
Grant Eull
Annika Hanson
Jason Striegel
Cory Etzkorn
Natalie Roberts
Chris Pollard
Jake Szymanski
Christina Dorr
Special thanks to Colle+McVoy for hosting this event.