Role: Creative Lead, 2012 Student Advertising Summit.

This poster explores a method of linear visual learning.

Lead designer on the project.

Mobile web version of Truvia.com

A brand identity system for the adventure tour company Outbound. The company provides guided trips and outfitting services in the Boundary Waters Canoe Area on the border of Minnesota and Canada. A marketing campaign was also created to accompany the logo.

PROCESS: The logo design process is documented above. The orange line traces the evolution of the logo from the initial concept through to the final mark.

LOGO: The Outbound logo incorporates the key aspect of any excursion; the canoe. The icon is based on the style of an “Old Town” canoe which is one of the most recognizable brands encountered in the Boundary Waters Canoe Area. The design maintains a level of simplicity which allows the logo to be equally effective at large and reduced sizes, as well as reversed on a dark background.

TYPE: The type is poised to add an element of perspective which parallels the perspective in the canoe icon. The font used is League Gothic.

COLOR: The color scheme is harmonious blend of neutral earth tones and vibrant cyan hues which complement many of the colors seen within the Boundary Waters. A sense of calm serenity is the intended association.

An infographic created from a chapter of a Carl Sagan book. High Res

This poster was created as a pro-bono piece for the 20% wind power initiative.

The graph at the bottom of the poster shows the viewer the difference in the environment between where we are now, and where we would be if 20% of our power supply came from wind power.

(Above) Our wedding badge. This was the program cover. Concept: Knot tying, Irish heritage, and Infinity.

(Below) Icons for MIMA event "The Intern Game. Account management, media, copywriting, development, creative, and project management respectively.

More artwork for "The Intern Game"

A student event. 5 speakers related stories of triumph and defeat within the Minnesota interactive community.

Design Concept: Stories are emanating from the "book of stories" which has been placed in a trench.

Brand Yourself: Minnesota Interactive Marketing Association.

Promotional design and conceptual creation.

Event: A student event all about self-promotion. Experts were pulled from various disciplines to cover questions such as “Who is looking at my work? What are best practices in self-marketing? How do I get noticed?”

Concept: Taking a literal spin on "branding" ones self, we focused on tattoos, posters and mannequins.
Students were encouraged to pull tickets (tattoos) from the posters and the mannequins (pictured above). This made the promotion truly "interactive" in more than just a digital sense.

- QR codes could be scanned from the tattoo to bring the user to the event registration page.
- Students wearing the tattoo were entered into a drawing at the end of the event.

Turnout: We were expecting 50 students at most for this event. We ended up having 146!

Media:
Posters
Mannequins
Temporary Tattoos
Website (Splash Page)

A working version of the splash page Thanks to Jason Striegel for web development

Additional Event Information:

Copy: A SPECIAL STUDENT OUTREACH EVENT INTENDED FOR PEOPLE CURRENTLY ENROLLED IN UNIVERSITY AND COLLEGE

BRAND YOURSELF

Attention future Interactive Marketers, digital designers, and account folks. Join us on Friday, October 22, 2010 for an evening of insight, food, and good company with a panel of seasoned professionals who will talk about how to succeed in advertising. This Minnesota Interactive Marketing Association (MIMA) student e...vent about self-promotion will pull experts from various disciplines to cover questions such as “Who is looking at my work? What are best practices in self-marketing? How do I get noticed?”

Our moderator will be Kyle Meyer, Director of Interactive Design for AIGA Minnesota and author of the blog post “My Last Portfolio Sucked, Yours Might Too”. The panel will include Jamey Erickson, Owner/Creative Director at Sevnthsin, Jordan Smith, recent graduate and Jr. Art Director at Proximity Minneapolis, Craig Pladson, Director of Interactive Strategy at Colle+McVoy and Kathryn Duncan Talent Recruiter at FRWD.

The Team:
Jake Nyberg
Grant Eull
Annika Hanson
Jason Striegel
Cory Etzkorn
Natalie Roberts
Chris Pollard
Jake Szymanski
Christina Dorr

Special thanks to Colle+McVoy for hosting this event.

Concept: Rapala lures are so effective, that they should be treated as live bait. (Kept in water in a jar). Trophy imagery is used throughout to reinforce the effectiveness of the product. The slideshow depicts logo redesign, typeface selection, color scheme exploration, design elements and final designs.


Packaging redesign for Rapala fishing lures.


Process and Research:

Advocacy campaign for the restaurants of UniversityAvenue in Saint Paul, MN.
Concept: Emphasize the originality of the restaurants of University Ave. Old recipes and fresh ingredients. This is the place that the corporate restaurants go to get their recipes.